If you can’t trust the guy who is the titular head of the Ace Tomato Company… who can you trust?
“It’s alright,” says Barack Obama. “The NSA is looking at your metadata, not your content.” Recently, however, the Stanford Law School has been conducting a study into what – in fact – can be learned about a person from his or her telephone metadata. The results may surprise you.
Researchers were able to predict participants’ religions, political affiliations, whether they owned firearms or pets, and whether they were looking to leave their jobs. From patterns in metadata, they identified individuals who were suffering from health issues, who were planning abortions after having fallen pregnant, and – in one case – who seemed to be growing marijuana.
Just speculating here, but I’m pretty sure that the NSA probably knew well in advance that these gentlemen would want to have a Pepsi:
Read more here: MetaPhone: The Sensitivity of Telephone Metadata « Web Policy.
“Facebook is only beginning to leverage all their data and I believe that even if we all stopped using Facebook today (which is very unlikely), the company would still have more information about people than any other private company on the planet (maybe Google is a close, but they haven’t got all the detailed personal data).
Recent attempts by Facebook’s data science team shows the incredible power of analyzing the data. For example, Facebook revealed that it can now safely predict when a user is about to change their relationship status from ‘single’ to ‘in relationship’. The insights come from analyzing the way we exchange messages and post on our timeline just before we ‘commit’. Read the details here. The question is, what else will Facebook be able to predict?”
via Facebook + WhatsApp = The Ultimate Spying Machine? | LinkedIn.
More and more, I find myself talking to Big Data SMEs in various situations. While the conversations have been on a variety of topics, I can say that many of them have shared at least one troubling similarity: uncomfortable reactions upon hearing my specialty area is ECM (and in some cases, specifically Documentum. These reactions have run the range from outright snickering to stony silence. I guess I’m glad that I’m thick-skinned by nature – but I do understand where they are coming from. To them, I’m a dinosaur – a relic of an age where content, metadata, and taxonomy were rigid constructs locked into specific functions by a bloated application noted for its inherent complexity and lack of visibility.
My approach for getting past the issue is to simply share an article from Brilliant Leap: Keep throwing rocks…
Yeah, well, you know, that's just, like, your opinion, man.