Category Archives: Branding

Identity and Branding

You can’t always get what you want…

tumblr_l7fah3ZVxt1qdqeg6o1_1280“…but if you try sometimes, you might find – you get what you need.”

Who knew that the Rolling Stones had insight when it comes to understanding analytics?  Well, maybe they don’t – but Bradley Robb of Recurve (a former neighbor from my Richmond days) does, and it comes across well in this blog entry:

“We don’t know where to start,” the department head admitted.

We were talking analytics and answers, and her admission is fairly common.

“Well,” I replied, and proceed to sketch out a pyramid and explained the three types of analytics and how an organization can leverage each of them.

To see the analytics pyramid, and read more about the three analytics types – click and read: What Type of Analytics Do You Need? – Recurve.

Shameless shilling for stuff

Aroma Cafe / ארומה קפה is arguably Israel’s most popular chain for coffee, and also offers freshly made salads, pastries, and sandwiches (unlike Starbucks). They’ve recently expanded into the USA, in NYC, DC, & South FL.
Continue reading Shameless shilling for stuff

What is Meola Works?

A couple of viewers have noticed the small image gallery on the right column of this blog; I figured I’d take a moment to share a little bit of the story behind it.  “Meola Works” was the name my late father Al Meola z”l used for his studio where he would create artwork with various media.  He would sketch with charcoal, paint with oils, or sculpt with whatever inspired him. As a toddler, I remember our trips to the “D-U-M-P-S” where he would gather anything and everything he could use to satisfy his creative urges.  He would work with paint on wood, metal, scraps of broken furniture, door panels, and whatever else he could get his hands on.

The Meola Works page will feature photographs of his original artwork, some of which is still “in the family”; my intent is to update the gallery with additional images of his work whenever possible.

Ingredients for a Beautiful Page

Want to know how to set up an aesthetically pleasing one-page site on Read and learn…

The Blog

Amy Lu  has a fantastic page, let’s take a moment to understand why. Read below for a breakdown of the page including tips on the best use of a free page.


The background image is a photo with nice ‘depth of field‘. Amy’s face draws the eye, while the out-of-focus cityscape behind her remains blurred and less distracting. The page is about Amy, so a sharply focused image helps to convey her personality. The smile helps too!

Name and Headline

The name and headline are easy to read in a clear and simple font. Generally, people are accustomed to reading black and white text. There’s no need to get overly colorful with your text. Before making your page flashy, remember that the best pages are simple, clear, and easy to read.

Colors and Design

Amy does a great job of making her bio readable. The accent color on…

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